Das hier ist ein guter und recht lesenswerter Beitrag: Why UX is Really Marketing.
The marketing industry existed a long time before UX came along, and good marketers are as focused on their users as any UX professional is. Indeed, the Wikipedia definition of marketing includes this turn of phrase, which you would be hard-pressed to distinguish from UX: “Marketing is used to identify the customer, to keep the customer and to satisfy the customer.”
Eine nette Wochenendlektüre. Schaut mal rein, wenn Ihr Zeit habt.